At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented, and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.

About the Role

As our Growth Marketing Lead, you will be at the forefront of demand generation, using content-driven campaigns to attract, engage, and convert prospects. You will work closely with internal stakeholders and cross-functional teams including creative, digital, and communications, to execute marketing initiatives that drive business growth.

You’ll also play a key role in strengthening marketing’s position within the company, ensuring alignment with business objectives while supporting and mentoring junior team members.

Key responsibilities:

• Develop strategic marketing plans to support the business plan or objectives set by divisional heads, working closely with the Head of Marketing & Communications
• Act as a trusted advisor and key contact for content driven, growth marketing campaigns
• Create and manage content driven, integrated marketing campaigns targeting prospects in existing and new markets
• Collaborate closely with in-house specialists and freelancers to ensure that all marketing output is engaging, on-brand and executed with excellence
• Measure the success of all marketing activities undertaken and incorporate learnings to steer future activity
• Strengthen marketing’s position internally, advocating for data-driven, client-centric marketing strategies.
• Share expertise, knowledge and best practice to add value across the Marketing & Communications team and for the greater benefit of the business
• Collaborate with the group-wide marketing team to ensure alignment with Lockton practices and ongoing contribution to marketing improvement and best practice

Candidate Requirements:

• Proven experience in a Business-to-Business Growth Marketing role, partnering with business areas and teams at a strategic level
• Strong ability to create and execute marketing strategies that deliver measurable results.
• Highly credible, with the ability to advise, positively influence and partner with stakeholders at all levels
• Passion for mentoring and developing junior marketers
• Data-driven mindset with the ability to analyse performance metrics and optimise campaigns accordingly
• Excellent verbal and written communication skills
• Excellent presentation skills
• Ability to manage time, prioritise and ensure that deadlines are met without compromising quality
• High level of attention to detail
• Over 5 years marketing and communications experience in the Middle East and North Africa
• Previous experience within a regulated environment (e.g. insurance or financial services) is advantageous.

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